Surveys - While this might be a very thin line between gaining valuable data and spamming, it could be a huge opportunity for businesses.

Plus, people will feel more special if you send them a customized, personal message rather than a more general one for all to see.Ĥ. If you try to sell to people in the comments section, you are going to look less human which in turn might hurt your brand equity among other followers. Instead of publicly trying to convert them into customers, you can send them a message with an offer tailored to their interest. Lead Nurturing - Say someone comments on your page expressing interest in your product. Instead of replying to the comment asking for their contact information, you can easily just message them from the comment and start to handle the issue from there.ģ. Best practice says to always take these types of conversations off-page as quickly as possible, but it's easier said then done. Angry Customers - Majority of people like to vent about bad experiences on your Facebook page because it puts you on the spot in front of all your followers. Instead of tagging them in a post or messaging them from your personal profile (landing in the 'Other' inbox), you can take the initiative to directly message them and get the ball rolling on sending them their prize.Ģ. Most contests require the people to comment something specific on a post and then the business chooses one person at random as the winner. Facebook Contests - Say you are running a giveaway on your page, which a lot of businesses do. Here are some situations where this feature will be very useful:ġ. It's tempting to message every single person who comments in hopes of getting their attention, but hold back. What does this mean for businesses?įacebook Pages need to exercise caution when utilizing this awesome feature. The advantage to this is that you aren't airing out all of your issues/problems in front of everyone, and you'll be able to safely exchange personal information with the business in order to solve your problem efficiently. Simply comment on their post or on their page and they'll be able to message you back to have an off-page conversation with you about your question. What does this mean for users?įrom a follower's standpoint, this will be great for getting in touch with businesses on Facebook for customer service inquiries. If you're a savvy Facebook marketer, you can find many ways to use this feature to give your followers an awesome experience. There we are, having an off-page conversation with one of our loyal followers.

Flexify messaging everyong on facebook